I have used it at every opportunity-announcements over the school intercom, practice and game fire-and-brimstone speeches--it's very versatile.
The reason, I've determined, that I like it so much? They are not boys, so I'm not a man, an old man. I also refuse to refer to my high school students as "kids." I don't teach "kids," I teach "teens," or "young men and women," or "young adults." The older they are, the younger I am. Make sense to you? Yeah, me neither...